Demand for natural products is growing – in Finland and internationally. This is due to the strong trend related to well-being. Well-being is being studied and researched from various angles.
Companies are increasingly interested in the link between well-being and productivity. Individuals too are interested in their own well-being, but in an even wider sense. In terms of tourism, Finland and Lapland have the potential to keep becoming more important as well-being tourist destinations, due to our natural attractions and cooperation and development between sectors. The development of the bioeconomy in the north is a key means of meeting our current and future ecological and economic challenges. The potential of the natural product sector ranges from using natural berries as a food in the manner familiar to all Finns, to the pharmaceuticals of the future.
Functioning production facilities were provided for the natural product sector in the spring of 2017, through close cooperation between small entrepreneurs and the City of Kemijärvi’s Business Development Unit. The city’s own development company, Kemijärvi kehitys Oy, is acting as the agent. Support for the related survey has been provided by the Luonnosta liiketoiminta (Luoli-hanke) ‘Business from nature (Luoli project) funded by the regional ELY Centre.