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LIMA’15: Delivering ASEAN markets

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The 13th Langkawi International Maritime and Aerospace Exhibition (LIMA’15) from 17 to 21 March 2015 is shaping up to be the best ever edition and will mark the quarter century turn for one of region’s premier maritime and aerospace events. The same year will see Malaysia assume chairmanship of the Association of Southeast Asian Nations (ASEAN).

LIMA, under the stewardship of Dato Seri’ Hishammuddin Tun Hussein, Minister of Defence has put in motion a strategy to rival the best aerospace and maritime exhibitions in the world. Key to this strategy are two overarching ideas:-
•Creating a marketplace for the commercial aerospace and maritime industries, similar to what is currently implemented at LIMA for defence, focusing on ASEAN consumption.
•Injecting business activities to foster networking of ASEAN and global businesses, in-line with the ASEAN integration agenda.

To realise this plan, Hishammuddin has strengthened the LIMA structure by engaging the Ministry of Transport (MOT), the Ministry of International Trade and Industry (MITI) and the Ministry of Youth and Sports as key components of the LIMA organization committee.

GATEWAY TO ASEAN

ASEAN is the 5th largest economy in the world, totalling USD 2.398 trillion in nominal GDP (World Bank Data 2013). Its consistent growth in defence imports, appetite for new commercial & business aircraft, and position as the busiest waterway in the world makes ASEAN an increasingly attractive market for both the aerospace and maritime sectors.

LIMA’15 is expected to host 38,500 trade visitors and with new initiatives such as the Commercial Delegation Programme; which includes delegations from International Civil Aviation Organization (ICAO) and GIFAS, the French Aerospace Industries Association; is specifically designed to bring more visitors to Langkawi. Non-traditional visitors such as members of the oil & gas industry, ports and harbours, tourism, agriculture and fisheries are also expected to attend.

LIMA’15 DRAWS RECORD PARTICIPATION

LIMA’15 will host over 500 companies from 35 countries, a 11% increase in company participation compared to its previous edition. 70% of the world’s top 25 aerospace and defence companies along with the world’s top 5 helicopter manufacturers will be present at LIMA’15 including giants such as Boeing, Airbus, DCNS, Kongsberg, Lockheed Martin, Bell Helicopters, AgustaWestland, Thales, Rafale, BAE Systems, Saab, MBDA, DSME and Sikorsky. Aerospace Maintenance, Repair and Overhaul (MRO) companies are also anticipated to feature heavily at next year’s show considering the expected turnout by ASEAN carriers.

16 country pavilions will feature at LIMA’15 including international and regional giants such as the United States, United Kingdom, South Korea, Australia, China and Japan. LIMA’15 will be one of the first exhibitions to host Japanese defence companies following the relaxation of Japan’s defence exports in April 2014. ASEAN country pavilions will also feature for the first time at LIMA’15.

Alongside the exhibition, LIMA’15 will also see record numbers of aircrafts and ships with an estimated 80 aircrafts on display at the Mahsuri International Exhibition Centre (MIEC) and over 50 warships at Porto Malai. The LIMA’15 aerobatic show will feature show stealers UAE’s Al Fursan, along with returning crowd favourites, the Russian Knights, Malaysia’s Krisakti and TNI-AU’s Jupiter aerobatic teams.

LOCAL INDUSTRY PARTICIPATION

Local giants NADI, Boustead Heavy Industries Corporation, Sapura, MARA Aerotech and Deftech lead Malaysia’s participation at the show and 247 companies have confirmed participation.

The Ministry of Trade & Industry (MITI) has identified LIMA as a driver for the Malaysian aerospace industry forming an effective platform to promote local aerospace products and services; and the country as a preferred outsourcing centre for maintenance, repair and overhaul (MRO) activities in the Asia Pacific region.

Two feature pavilions make their debut at LIMA’15, the MITI Pavilion featuring Aerospace and Maritime SME’s and the Shipbuilding and Ship-Repair (SBSR) Pavilion by MOT featuring Malaysia’s vibrant marine fabrication and MRO companies.

The second National Aerospace Blueprint will be launched at the show, mapping out the next 15 years of aerospace industry growth in Malaysia. Also making its official debut at LIMA’15 will be Asia Aerospace City (AAC) by MARA Aerotech which endeavours to be a world class facility for the aerospace industry and will add impetus in transforming Malaysia into the aerospace hub of Asia.

KEY ACTIVITIES

LIMA’15 will feature 7 key conferences and activities in support of the exhibition programme, these activities will assemble the key influencers that make up substantial delegations from the maritime and aerospace communities. Its established activities are:

Chief of Navy’s Roundtable Talks

An open roundtable discussion themed “Enhancing the Roles for ASEAN Navies and Partners in Maritime Security” for all attending maritime delegates including Chiefs of Navies and their representatives.

Air Chiefs Conference

Panel discussion and presentations by key speakers from government and industry, carrying the theme of “Transformation of Air Power in ASEAN Perspective”.

MIGHT Open Forum

Featuring speakers from industry and government, the forum will explore a wide range of topics that correspond with the daily themes of Aerospace, Maritime Shipbuilding and Ship Repair (SBSR) and the Malaysian Offset Programme.

Invest Malaysia Forum

An aerospace industry forum is organised by Malaysian Investment Development Authority (MIDA), exploring the potential for collaborations, supply chain development and talent development of the Malaysian aerospace industry.

Maritime and Aerospace Meetings

B2B program run by Malaysia External Trade Development Corporation (MATRADE), that provides attending companies a dedicated space to forge new partnerships and discuss business opportunities.

Additionally, LIMA’15 will also see the introduction of two NEW activities to support its latest focus areas:

ASEAN Aviation Summit

This C- Suite event will be a convergence point for key stakeholders of regional aviation to discuss the future of regional aviation in light of the adoption of the ASEAN Economic Community (AEC) Single Aviation Market and the recent developments concerning air safety.

ASEAN Business Forum

A key networking forum focusing on current regional maritime and aerospace issues. The forum harnesses the experience and knowledge from key speakers representing government, industry and academia.

The Langkawi International Maritime and Aerospace Exhibition (LIMA) is a leading Asia Pacific maritime & aerospace trade exposition for defence, civil and commercial applications.

www.lima.com.my

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