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LIMA’15 soaring to new heights

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The Langkawi International Maritime and Aerospace Exhibition (LIMA’15) to be held from the 17th to 21st March 2015 in Langkawi, is one of the most important aerospace and maritime events in Asia-Pacific. LIMA is gearing up for its thirteenth and possibly, its largest and most impactful edition ever.

Long associated for being a showcase of defence products, LIMA is shifting focus to a more balanced defence-commercial sector participation under the stewardship of the current Minister of Defence, Dato’ Seri Hishammuddin Tun Hussein.

Hishammuddin has put in motion a strategy for LIMA that will in future, form a compelling business platform to rival the best aerospace and maritime exhibitions in the world. Key to this strategy are two overarching ideas:-

• Creating a marketplace for the commercial aerospace and maritime industries, similar to what is currently implemented at LIMA for defence, focusing on ASEAN consumption.

• Injecting business activities to foster networking of ASEAN and global businesses, in-line with the ASEAN integration agenda.

6 conferences and 2 business forums have been identified as key events that will run alongside the exhibition in an unprecedented shift from norm.

To realize these initiatives, Hishammuddin has roped in the Ministry of Transport (MOT) and the Ministry of International Trade and Industry (MITI) as key components of the LIMA organisation committee. The Ministry of Youth and Sports and the Ministry of Education will also play a significant part, knowing that growth and sustainability is key to industries that depend on technology ownership.

ASEAN FOCUS AND MALAYSIA’S CHAIRMANSHIP IN 2015

Not many realize that ASEAN is the 5th largest economy in the world, totalling USD 2.398 trillion in nominal GDP according to the 2013 World Bank Data. Its maritime and aerospace market is one of few that have shown consistent growth, from defence imports to the appetite for new commercial and business aircraft to being home to the busiest waterway in the world.

The Stockholm International Peace Research Institute predicts ASEAN will spend USD 40 billion on defence by 2016 and increase to USD 60 billion by 2020. It certainly makes for a very attractive region and it is also a region undergoing very exciting times.

In 2003, ASEAN’s regional integration agenda was significantly deepened when ASEAN Member States adopted the ambitious goal of forming an ASEAN Economic Community (AEC) by 2015. These goals were crystallized in the highly specific targets set for creating a “single market and production base” in the ASEAN Economic Community Blueprint of 2007, signed by the Heads of Governments of the ASEAN countries.

In 2015, Malaysia will assume chairmanship of ASEAN and this is expected to impact LIMA in a very positive way. Foremost is the expected growth in depth and quality of ASEAN trade visitors to LIMA’15. This anticipated increase is attributed to new initiatives, such as the Commercial Delegation Programme and activities specifically designed to bring more ASEAN visitors to Langkawi. Non-traditional visitors such as members of the oil & gas industry, ports and harbours, tourism, agriculture and fisheries are also expected to attend.

On the back of these developments, LIMA’15 is forecasted to surpass the 38,000 trade visitors figure recorded for LIMA’13, where more than 50% were from ASEAN nations.

THE ASEAN AEROSPACE MARKET AND ASIA AEROSPACE CITY

Malaysia has identified the Aerospace Industry as a key sector in achieving high income status. At LIMA’15, the Asian Aerospace City (AAC) will make its ASEAN debut. AAC is an initiative undertaken by MARA Aerotech to connect aerospace players worldwide with the opportunity for growth in Asia.

With Malaysia having a tremendous source of highly skilled engineers, land, good infrastructure, and competitive labour cost, AAC is in the ideal place to be a major focal point for ASEAN Aerospace businesses. To the largest Original Equipment Manufacturers (OEMs) in the world, it is a competitive hub for industrial talent, cost efficiency, connectivity and resources.

The OEMs are geared for growth with APAC annual traffic at 7.3% vs. the world average at 4.7%, in the next 20 years. Meanwhile, fleet size is growing towards a staggering 12,000 aircrafts for the region until 2032. This is a leap of more than 200% from current numbers.

AAC is located in the Malaysia International Aerospace Centre (MIAC), which is the centre for regional aerospace Maintenance, Repair & Overhaul (MRO) and engineering businesses.

It is in close proximity to Malaysian Aerospace Engineering (MAE), GE, Eurocopter, Airbus, Hawker Pacific, Sabena Technics, AgustaWestland, Pratt & Whitney, Safran, AAR, AIROD, Jet Aviation, Malaysia Airlines in Subang itself, Hamilton Sundstrand in nearby Klang, Lufthansa in neighbouring Petaling Jaya, making AAC’s nexus a stronghold of MRO services for the South East Asian region. Along with the above, Malaysia have also excelled with Honeywell, Boeing, Hexcel, Composites Testing Laboratory Asia (CTLA) and Composites Technology Research Malaysia (CTRM).

LIMA’15 HIGHLIGHTS

The ASEAN theme is also expected to carry through to some show highlights especially assets from ASEAN navies and air force. It is anticipated that the air and maritime displays, aerobatics and maritime capability demonstrations will be the best in LIMA’s 25 year history.

Visitors to LIMA‘15 can expect not only more of the latest aircraft and ships, but an even wider range of assets as companies prepare to display business jets, unmanned systems, commercial helicopters, workboats and equipment.

For starters Al Fursan (The Knights in English), the aerobatic team of the UAE Air Force will be making a first time appearance at LIMA. Al Fursan comes with a compliment of 7 Aermacchi MB339NAT jet aircraft.

At LIMA’13, a total of 78 aircrafts and 54 ships were in attendance. Show stealers included the Russian Knights, Malaysia’s Krisakti and TNI-AU’s Jupiter aerobatic teams. KD Tunku Abdul Rahman led the maritime display, with 11 visiting naval ships from 11 countries also in attendance.

For the visiting public, ship visits and naval displays are a big attraction as they are accessible throughout LIMA at the Star Cruises facilities in Porto Malai.

OVERALL INCREASE IN PARTICIPATION EXPECTED

As a result, LIMA’15 is seeing a jump in both new to market companies as well as an increase in space take-up by existing exhibitors. Nearly 92% of available floor space is booked with a significant 70% of the top global aerospace and defence companies having confirmed to LIMA, including giants such as Boeing, Airbus, Rafale, DCNS, SAAB, Thales, Kongsberg, BAE Systems, Rolls Royce, Lockheed Martin and MBDA.

Another first is the presence of all the top 5 helicopter manufacturers in the world in Airbus Helicopters, Sikorsky, Boeing, Agusta Westland and Bell Helicopters. They are joined by Russian Helicopters and MD Helicopters from the United States.

Aerospace Maintenance, Repair and Overhaul (MRO) companies are also anticipated to feature heavily at next year’s show considering the expected turnout by ASEAN carriers at LIMA’15.

Russia is currently once again the largest international country exhibitor followed by France, The United States, Australia and the United Kingdom. LIMA’15 is also expected generate a larger participation from China and Turkey. ASEAN country pavilions will also feature for the first time at LIMA.

LOCAL INDUSTRY PARTICIPATION

Malaysian companies will feature prominently at LIMA. NADI, Boustead Heavy Industries Corporation, Sapura, MARA Aerotech and Deftech lead Malaysia’s participation at the show and close to 50 companies have confirmed participation.

Two feature pavilions make their debut at LIMA’15, the MITI Pavilion featuring aerospace and maritime SME’s and the Shipbuilding and Ship-repair Pavilion by MOT featuring Malaysia’s vibrant marine fabrication and MRO companies.

CONFERENCES AND BUSINESS ACTIVITIES

LIMA’15 will run six conferences and two major business activities. Its established activities are:

•Chief of Navy’s Roundtable Talks

•Air Chiefs Conference

•MIGHT Open Forum

•ASEAN Shipbuilding and Ship Repair Conference

•Invest Malaysia Forum

•LIMA Maritime & Aerospace Meetings

Additionally, LIMA’15 will also see the introduction of two new activities to support its latest focus areas.

ASEAN AVIATION SUMMIT is a C-Suite event that assembles key stakeholder groups from government, industry regulators, airlines & airports, aircraft manufacturers, MRO service providers and suppliers. The theme, The Future Landscape of ASEAN Aviation, comes on the back of continued ASEAN growth, a grouping at the cusp of its adoption of the Open Skies Policy and tragically, amidst global security concerns triggered by the MH370 incident. It will be a compelling examination of a region that is experiencing continued growth, development and change.

The ASEAN BUSINESS FORUM meanwhile, is a key networking forum focusing on current regional maritime and aerospace issues. The forum harnesses the experience and knowledge from key speakers representing government, industry and academia.

AN EVENT NOT TO BE MISSED

Every two years, an event comes along that captures the attention of industry and is anticipated by the general public. LIMA’15 is set to be an event that no maritime and aerospace enthusiast will want to miss. The Langkawi International Maritime and Aerospace Exhibition (LIMA) is a leading Asia Pacific maritime & aerospace trade exposition for defence, civil and commercial applications. For nearly 25 years, LIMA has been serving exhibitor needs by assembling key decision makers, manufacturers, and service providers from across the region for this biennial 5 day event.

LIMA’15: Delivering Asian Markets

www.lima.com.my

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