•Air France’s first promotional campaign on Facebook
•30% discount to the most “liked” destination chosen by Air France fans on departure from Marseille, Nice or Toulouse
•1 million fans on the Air France Facebook page
With over one million fans on its Facebook page (www.facebook.com/airfrance ),on 17 October Air France launched its first participatory promotional campaign for flights to or from Marseille, Nice and Toulouse.
Since Wednesday 17 October, Air France fans have “liked” and chosen their first favourite “promotional Facebook” destination, having chosen between Venice, Athens and Tunis.
This event has been a real success, with more than 5,000 “likes” in just a few hours.
Today, with 60% of the votes, fans have chosen Venice.
Since 12 noon and up to tomorrow, Tuesday 23 October at midnight, Air France is offering a discount of 30% on the fare including tax* – i.e. a return trip for 79 euros including tax – for travel on departure from Marseille, Nice and Toulouse, to Venice, the most “liked” destination.
“We interact daily with our fans and followers to answer their questions and provide them with information on the favourite airline. With this first promotional campaign on Facebook, we are innovating by combining the talents of our marketing, sales and “digital” teams for our customers’ benefit.” @Jean-Michel Mathieu, VP of Air France’s Digital Systems division.
*Discount of 30% on a return fare of 114€ including tax to Venice on direct flights from Marseille, Nice and Toulouse, excluding service charges, subject to conditions and available for travel from 15/11 to 16/12/2012 (last return). Reservations at airfrance.fr, by calling 36 54 (0.34€ including tax per minute from a landline), Air France agency or from your travel agent. Taxes subject to change without notice.
Air France has over one and a half million fans on social media. On Facebook, Air France interacts daily with over one million fans and feeds its wall with information about its products and services, competitions and promotions on more than 50 markets. On Twitter, Air France has 250,000 followers on 23 markets and has already sent more than 5,000 tweets on its global @airfrance account. Air France also feeds @AFNewsroom, a dedicated account for journalists and aviation enthusiasts. On Instagram, Air France has 4,600 followers. More than 10,000 photos have been shared in 6 months.