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Leading Finnish chain Sokos chooses IDeaS G3 RMS to help boost revenue and support 2017 growth plans

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IDeaS G3 RMS transitioning to 29 hotels and 11 new installations
IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, is pleased to announce an expansion of its relationship with Finland’s largest hotel chain, Sokos Hotels.
With a focus on maximising revenue management as a key to growth, Sokos has used IDeaS Revenue Management System (RMS) over the past eight years as an efficient and cost effective way to obtain a much more accurate understanding of customer demand – and using the system to better drive pricing decisions.
Following a successful trial of the IDeaS G3 Revenue Management System, Sokos is now rolling out the system across a total of 40 hotels – 29 will transition from their existing IDeaS RMS, while 11 hotels will benefit from an automated revenue management system for the first time.
“It’s been a great year for Sokos Hotels as we’ve managed to achieve our three-year growth target within one calendar year – revenue management has played a leading role in this,” said Veli-Petteri Korpi, Business Manager, SOK Travel Industry Chain Management.
“As a company, we like to be on top of developments and don’t want to fall behind our rivals. So those who have trialled IDeaS G3 RMS say it represents a significant step forward – especially the analytics dashboard and the insights it provides.”
“Using IDeaS G3 RMS, we’re expecting to see a minimum two percent rise in revenue across the group. But for the 11 hotels who haven’t previously had access to revenue management software, we’re expecting that number to be between 10 – 15 % in the first year.”
“From a strategic point of view, it’s been important to us that IDeaS isn’t ‘just’ a vendor. The fact that they deliver a solution along with on-going revenue management business support and training helps us get the most from the system. For us, this sense of co-operation and development is extremely important.”

Powered by advanced SAS® Analytics and IDeaS more than 25 years of innovation in hospitality technology, IDeaS G3 RMS offers the industry’s most comprehensive pricing decisions and interactive dashboards and reporting tools to help deliver maximum revenue and occupancy impact. With the automated revenue management system in place, the 40 Sokos hotels are now able to increase their focus on more strategic decisions for the properties.

“We are delighted that Sokos has decided to transition and implement IDeaS G3 RMS into 40 of its hotels,” said Fabian Specht, EMEA managing director for IDeaS. “It’s an investment in the future growth and direction of the company. At IDeaS, we recognise the growth potential within the Nordic region and it’s the first of a number of key regional announcements we expect to make this year.”
About Sokos Hotels
Sokos Hotels is Finland’s largest and most trusted hotel chain. As part of the S Group network of companies operating in the retail and service sectors, Sokos has 57 (including 8 Radisson BLU properties) hotels with a total of 10,000 rooms in Finland, Estonia and Russia.
About IDeaS
With more than one million rooms priced daily on its advanced systems, IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services. Powered by SAS® and more than 25 years of experience, IDeaS proudly supports more than 7,500 clients in 94 countries and is relentless about providing hoteliers more insightful ways to manage the data behind hotel pricing.
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.

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