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Latvia is First Choice for world’s most beautiful country


First Choice launches online competition to find the World’s Most Beautiful Country

While most of First Choice customers look for white sandy beaches, fringed by palm trees from their holiday destinations, a week into First Choice’s competition, to find the World’s Most Beautiful Country, and it’s Latvia who is streaking ahead.

Since the competition launched, over 3000 votes have been cast putting Latvia ahead with a 25% share of the vote.  While the more obvious destinations of Mexico and Turkey are in second and third place.  With over a week left though, anything could happen!

First Choice have been using Pinterest to find out what online users think is the most beautiful country in the world. Users can submit their own pinboard full of images, through an interactive infographic, or vote for their favourite destinations via Twitter.

Entrants will be prompted to share a link to their Pinterest board for the chance to win a Nikon D3100 SLR camera, or tweet using the #conflictofpinterest hash tag for a chance to win an iPhone4S.

First Choice has lined up a panel of expert judges to decide on the most creative and engaging Pinterst board, and determine the winner. All pinboards submitted will be judged by award winning Travel Photographer Stuart Dunn, who works as a cameraman for the BBC and National Geographic Channel, TravelMail Online editor, Sarah Gordon and First Choice’s Director of External Communications, Fiona Jennings.

Nathan Timmins, Head of Online Marketing said “We’ve certainly been a bit surprised by the competition results so far, Latvia is a beautiful destination, although unfortunately it’s not somewhere that we send our customers. However, it’s great to see so many users engaging with the competition and so many entries being submitted.”

“Pinterest offers a great platform for users to show off their favourite travel photos and display their love for their favourite destinations. We’ve already seen some fantastic submissions, and I think we are all really looking forward to seeing what other entries come in!”


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