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La Reunion pulls “Le Travel d’Or” award for iPad applications


This award was created by Eventiz to recognize the best setup and installations for computers and mobile phones.

From January 25 to February 15, 2012, more than 15 million Internet users voted ( www.monsiteprefere.travel ) for their preferred Internet site using the following criteria: general impression, easy to use and user friendly, easy to read and ease of accessing, easy access of information on site, speed of accessing information, and the content of material.
The information was then analyzed by CrmMetrix, the intelligence specialists in consumer marketing, so as to nominate winners per category.

The 2012 jury was made up of web design personalities; media; and users from vente-privée.com, Easy voyages, Dégriftour, 20 Minutes, and the Nouvel Observateur. It was also revealed at the award-giving ceremony that 250 websites were looked at for this competition.
“This is a great recognition for La Reunion. This award brings La Reunion more visibility,” said Pascal Viroleau, Head of the IRT (Ile Reunion Tourisme).


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