Together with the Mayor of Delft, KLM Managing Director Erik Varwijk opened the hangar doors, revealing this unique aircraft.
The 64-metre-long, 18-metre-high aircraft boasts a coat of 4,000 stickers, each in the form of a Delft Blue tile.
The initiative began with the worldwide Tile & Inspire campaign that ran between April and May. Everyone was invited to participate online, mainly via Facebook, to create a Delft Blue tile with an inspiring message in a bid to secure a place for it on a KLM aircraft. Around 4,000 winners were selected ad random from the most inspiring entries. These tiles can now be seen on the Boeing 777-200, which will make its first flight today.
“With this Delft Blue aircraft, KLM is establishing a link between its history and the social media. The successful online Tile & Inspire campaign has enabled us to actively involve our passengers in relation to an age-old Dutch product: Delft Blue. Delft Blue is of course inextricably linked to both Dutch culture and KLM. Since the 1950s, KLM has been presenting miniature Delftware houses to its World Business Class passengers travelling on intercontinental flights. We are extremely proud that one of our aircraft now boasts a complete Delft Blue exterior,” said Erik Varwijk.
As many as 120,000 tiles were created in 154 countries; some 77,000 were submitted for a place on the aircraft. The campaign generated more than 50,000 extra likes on KLM’s Facebook page and more than 450,000 views on YouTube
KLM’s recent worldwide online Tile & Inspire campaign has been a great success. KLM challenged its Facebook fans and passengers to convert their profile pictures into a Delft Blue tile with an inspiring message, in the hope of winning a place on the body of a KLM Boeing 777-200. Inspiring messages were considered in Chinese, German, English, French, Dutch, Norwegian, Portuguese, Russian, Spanish and Swedish. In the end, an entire series of tiles in these languages were selected for the aircraft. These inspiring messages will soon be flying to multiple destinations.
Local communities to secure bigger benefits from tourism
Ensuring that the social and economic benefits of tourism reach local communities was at the heart of the first “UNWTO Seminar on Tourism Ethics for Asia and the Pacific: Responsible Tourism and its Socio-Economic Impact on Local Communities.” The seminar took place in parallel with the 10th meeting of the World Committee on Tourism Ethics (June 12-13, Bali, Indonesia).
Tourism has proven one of the most effective means to drive job creation and economic development in local communities. The sector contributes to not only wealth creation, but also increases access to essential services such as water, sanitation, telecommunications, and transport. When not properly managed, however, the positive benefits of tourism run the risk of bypassing local residents.
The first UN World Tourism Organization (UNWTO) Seminar on Tourism Ethics for Asia and the Pacific highlighted some of the leading regional examples of tourism developmen,t which is respectful and inclusive of local communities. Best practices from Australia to Vanuatu were presented, alongside debates on some of the most pressing issues in tourism ethics and responsible tourism. The Spirit of Bali Statement adopted by the over 150 participants summarizes the main conclusions of the debate and pledges all stakeholders to work together to achieve the proposed recommendations.
The seminar took place within the framework of the 10th meeting of the World Committee on Tourism Ethics – responsible for promoting and monitoring the UNWTO Global Code of Ethics for Tourism. In Bali, the committee analyzed a wide array of ethical issues, many for the first time, including the impact of recent events in the Middle East and North Africa on tourism in these countries, as well as in neighboring destinations, the relationship between human rights and tourism, the voice of civil society in tourism planning and management processes, the economic empowerment of women through tourism, and accessible tourism for all, in particular for persons with disabilities.
In light of last year’s travel disruptions caused by the Icelandic volcanic ash cloud and the recent eruption of the Chilean volcano, the committee placed special attention on the issue of tourist/consumer protection. Given the current lack of information and assistance afforded to stranded travelers in crisis situations, the committee decided to support and assist UNWTO in the preparation of an international legal instrument in this area.