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ITB convention to focus on new trends


Delegates to look at every emerging travel trend

At next year’s ITB Berlin Convention, an event that examines forward-looking global tourism issues, visitors will be offered strategic input and the latest information on important topics, the organisers promise. The convention will take place from March 5 to 8, 2014.

One of the key topics for discussion at this international travel industry think tank will be the luxury tourism sector, with a number of sessions examining this subject, as well as the use of new technologies in the travel industry.

Following eTravel World’s debut on the Saturday of the show the program will extend into the weekend, to March 8. Admission to the ITB Berlin Convention is free for visitors to ITB Berlin, which continues until the 9th. Malaysia is the official event’s Convention and Culture Partner in 2014.

At the ITB Global Future and Trends Summit Day, the ITB Berlin Convention opening event, Lee McCabe, head of travel at Facebook, will deliver a keynote speech on the prospects for social media securing new customers.

Afterwards, TrendONE CEO Nils Müller will follow with a second keynote speech on “The world in 2025 – a journey into the future”, demonstrating multimedia innovations.

At ITB Future Days, Rolf Freitag, CEO of IPK International, will present the ITB World Travel Trends Report with the latest data on global and European tourism.

An airline CEO panel will feature senior CEOs from international airlines discussing how low-cost carriers are impacting on the tour operator industry.

At the ITB Destination Days Christine Duffy, president and CEO of CLIA, the world’s largest cruise association, will deliver a keynote speech and provide an economic outlook.

Both the ITB Asia Panel and the Latin America Forum will be examining the current challenges facing tourism, while delegates attending the Africa Forum will be looking at the prospects for the luxury tourism sector.

The Progress in Tourism Research of Deutsche Gesellschaft für Tourismuswissenschaft (DGT) will be examining what makes people relax when they are on holiday.

At the ITB Berlin Convention the travel book author Doug Lansky will deliver a paper on how innovative technology can provide solutions for managing overcrowded destinations, of which there will be more and more in the future. And this is just the tip of the iceberg for the breadth of topics that will be under discussion in Berlin next March.


[pictured: ITB Berlin Convention 2013, ITB CSR Day, Keynote 1: Working Towards a Greater Good: The Role Of Sustainable Tourism In Addressing The Millennium Development Goals (MDG), by Dr Kelly S Bricker, University of Utah; photo courtesy ITB Berlin]


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