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Iran rebrands, ready for international tourism


Iran has lots of tourism potential, new report says
Diplomatic relations between the US and Iran have thawed and the recent lifting of sanctions has sparked a scramble to open the country up to visitors, says the WTM Global Trends Report 2015, in association with Euromonitor International.
The Middle Eastern country has the potential to be a key tourism player, thanks to its unique culture and heritage, the report predicts.
Iran looks set to exploit its ancient Persian history, 17 world heritage sites and more unlikely tourism attractions such as 19 ski resorts and opportunities for mountain climbing and bird-watching.
The Iranian government has already taken steps to boost tourism by enabling many nationalities to obtain a visa on arrival. The country is exhibiting this week at the World Travel Market in London, hosting a delegation of six tour companies eager to do business with operators and agents.
However, the report highlights hurdles to tourism developments, saying: “The years of international isolation have left the tourism infrastructure in need of major investment. Banking processes are a key area of reform as online or credit card payments are virtually impossible inside Iran.”
It adds: “There is a lingering threat of violence and instability in the country, and safety and security will need to be a priority if international tourism is to grow in Iran.”
TTG Nordic


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