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Indonesia on track to hit 2017 target

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But still lacks air capacity to destinations beyond Bali
Indonesia is upbeat about achieving its target of 15 million arrivals this year, after seeing strong inbound growth in the first half, particularly in key source markets.
Indonesia welcomed nearly 6.5 million visitors, or 43% of the year’s target, in H1, representing a 15-18% growth from the same period in 2016.
Indonesia has seen strong growth in inbound numbers and is on track for its 15 million target for the year.
Key markets China and India are showing immense potential, said I Gde Pitana, deputy minister for international tourism, with each growing 40% in June 2017. For the overall H1 period, China grew 45% and Australia 18%.
After two years of building the Wonderful Indonesia branding this year, Indonesia will focus on aggressive selling as well as collaboration with airlines and wholesalers to court the Asia-Pacific market, Pitana said.
“We have prepared 54 hardselling activities with 30 exhibitions and 24 sales missions. For promotion we have joined 61 exhibitions such as IT&CM, PATA Travel Mart and 44 festivals in Asia-Pacific, and there are 40 more to go until the end of the year,” he elaborated.
However, Panorama Destination CEO Renato Domini opined that the ambitious future target put forth by the Ministry of Tourism remains a tough call. “We are still lacking adequate air capacity to destinations beyond Bali,” he said.
TTG Asia

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