Home News India tourism turns to Himalayas for off season

India tourism turns to Himalayas for off season


Wide range of special adventure programs created

With the aim of boosting off-season traffic and promoting the Himalayas mountain range, India’s Ministry of Tourism has launched a new campaign to attract foreigners during the lean summer season.

The campaign, called 777 Days of Incredible Indian Himalayas focuses on the six Himalayan states – Jammu and Kashmir, Himachal Pradesh, Uttarakhand, West Bengal, Sikkim and Arunachal Pradesh – to turn India into a 365-day destination.

The ministry collaborated with the Adventure Tour Operators Association of India to design 777 days’ worth of special adventure programs including a Himalayan run, river rafting, trekking and cycling events.

Tourism Minister K Chiranjeevi: “The campaign has been designed to spread awareness around the globe that 73% of the Himalayan range lies in India. The Indian Himalayas are a complete destination that offers adventure, biodiversity hotspots, beautiful lakes, wellness and much more for travellers.”

Two promotional films, a book on safe travel in the Himalayas, a calendar of events and a website for the campaign have all been unveiled.

TTG Asia

[photo by Marc Sievert, Travelphotos24.com]


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