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Incoming tourism gets ABBA boost

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ABBA The Museum set to open in Stockholm in 2013

For many in the tourism business, and for many fans, it’s an idea that’s long overdue. ABBA The Museum will open in the Swedish capital in 2013. The group’s collected works will be showcased in an interactive setting at the Swedish Music Hall of Fame, a new exhibition venue located in Djurgården, Stockholm. A search for all things related to ABBA’s music, lyrics, stage costumes, musicals and films has already been going on for some time. The museum will span the band’s career from its start in 1970, via the breakthrough with “Waterloo” in 1974, the grand world tours and, finally, the split in 1983. Worldwide interest in the group has never faded, with musicals, films and other projects catering to continued global demand for the music. ABBA have sales of 378 million albums around the world. This week, “ABBA Gold” was officially named the best-selling CD album ever in England.
“The location at Stockholm’s Djurgården feels like coming home,” original ABBA member Björn Ulvaeus said, while Mattias Hansson, the museum’s managing director, stressed that “Swedish pop music is an important part of our cultural heritage, and ABBA is one of our most well-known international brands.”
The Swedish Music Hall of Fame will show temporary and permanent exhibitions ranging from the 1920s to today. Guest curators and music industry representatives will be involved in making the exhibitions interactive and experience-based, with a special nod to young people. The venue will have its own hotel called the Melody Hotel, a stage, restaurant, bar and shop.
Visit Stockholm
[photo by Bengt H Malmqvist © Premium Rockshot]

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