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ICTP and Simpleview adds a new dimension to ITB Berlin


In a partnership unrivaled by any other exhibitor at ITB Berlin, the world’s leading travel trade show taking place from March 6-10, three organizations have come together to create a place where destinations can discuss digital tourism and green growth.

Simpleview, the Digital Tourism Think Tank (DTTT) and the International Coalition of Tourism Partners (ICTP) are holding a series of workshops and events at Hall 18, Stand 118, to promote knowledge sharing and best practice in the tourism industry around the themes of digital marketing and green growth.
Simpleview [ www.simpleviewinc.com ] is the industry leader in Destination Management Systems (DMS) serving more than 250 destination management organizations and tourist boards around the globe. Simpleview is a council member of ICTP.
The creators of the world’s most powerful DMS, Simpleview’s award-winning destination management software, integrates the Simpleview Content Management System (CMS) allowing for complete website management and the Simpleview Customer Relationship Management System (CRM), creating efficiencies and allowing for the most effective management of tourism within a destination.
In addition, Simpleview’s Internet Marketing Services Department services destinations for SEO, PPC, social media management, and media buying engagements.
Workshops will be held on CRM, CMS, and search engine marketing techniques.
The DTTT is a new initiative promoting excellence and knowledge sharing in the tourism industry. It includes a new platform, thinkdigital.travel, the annual Digital Tourism Innovation Campus, and a year-round program of workshops.
Sponsored by Yahoo!, The European Travel Commission, and European Best Cities, the DTTT will be hosting a year-round program of workshops to help destinations master the complexities of an ever-changing digital landscape. In addition, the DTTT will be providing a digital tourism performance ranking for the global tourism industry, highlighting best practice, excellence, and innovation. Workshops will be held on topics including Digital Planning and Strategy, Engaging the Blogger Community, and Campaign Optimization.
ICTP [ www.tourismpartners.org ] is a grassroots travel and tourism coalition of global destinations committed to quality services and green growth, representing destinations and private industry stakeholders wanting to increase competitiveness through cooperation, networking, and a commitment to green growth.

ICTP helps member destinations and their stakeholders share quality, establishing new business, networking, and green opportunities including tools and resources, and access to funding, education, and marketing support.

Workshops will be held on topics such as Crowd Funding Workshops and Green Growth. For more information on the schedule of workshops and programs, please go to www.tourismpartners.org/events.


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