Iberia is implementing a new “Transformation Plan” to reduce operating costs and increase revenues in order to heighten its competitiveness and restore profitability.
A new commercial policy involving substantial improvements to all services, new aircraft, and redesigned cabin interiors on long-haul routes is a key to boosted income under the plan.
In January the airline will take delivery of the first of eight new Airbus A330s equipped with the new cabins for routes between Europe and the Americas, while the cabins of its existing long-haul fleet of Airbus A340/600s are also being upgraded. The new A330s emit 15% less CO2 than the aircraft they will gradually replace. Iberia has options to buy an additional eight units.
Improvements to Business and Tourist Class Sections of Long-haul Fleet
The new Business Class seating section includes improvements over the current section, such as longer beds, a greater degree of privacy, more storage space, and a larger entertainment offer. The new cabin is an improvement on the already very competitive existing one, Business Plus, with seats that unfold into completely horizontal beds and 2.20 meters of space between rows, as well as gourmet meal service designed by four leading Spanish chefs, each of them holding at least two Michelin stars, and a wine list that includes a wide choice of Spain’s most exquisite regional wines.
The new Tourist Class on long-haul flights features more comfortable seats, and individual display screens, with an extensive offer of entertainment options, as well as connections for passengers’ electronic devices. The new product will be gradually introduced in Iberia’s A340/600 aircraft.
Ángel Valdemoros, head of international sales for Iberia, said “the large investment we are making in long-haul aircraft will help us consolidate our leadership on routes between Europe and Latin America, which are crucial to us.”
The plan also calls for the redesign of the www.iberia.com website, new VIP lounges in Miami and Buenos Aires, and a new check-in area for business passengers at T4 in Madrid-Barajas airport. In recent months Iberia has introduced numerous innovations to improve passengers’ experience at its T4 hub, by streamlining check-in and boarding procedures, using holographic information agents, and installing new automatic check-in machine and quick service points, among other innovations.