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Iberia invites customers to bid for upgrades to Business Class

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Part of new commercial policy under the Transformation Plan, designed to improve income and customers’ travel experience

In the midst of the summer holiday season, Iberia is offering its customers the chance to bid for upgrades to available Business seats in certain flights via the Spanish airline’s www.iberia.comwebsite.

The innovative scheme is part of Iberia’s new commerical policy, which is designed to increase revenues, while also improving customers’ travel experience –the two chief aims of the company’s Transformation Plan.

Once they have booked their Tourist Class seats, customers can enter their record locator on the “Manage your booking” page and register their bids for an upgrade within the price range indicated for the flight.

Bids can be modified or cancelled up to five days before the departure date. Thereafter, the customers will be notified, if they have been awarded the upgrades.

This new way of marketing upgrades applies to all holders of Tourist Class tickets for particular flights, whether they have booked them from the Iberia website, the Serviberia call centre, or travel agencies.

The scheme will allow many passengers to fly Business Class at a very advantageous price, enjoying all the airport and on-board services pertaining to premium passengers, including access to VIP lounges, check-in at dedicated counters, fast-track through the security control, priority luggage delivery, etc.

Passengers upgrading to Iberia’s Business Plus on long-haul flights can enjoy seats that unfold into spacious, flat beds, plus an à la carte entertainment systems with the latest films, and a meal service designed by four of Spain’s leading chefs, together boasting eight Michelin stars. Medium-haul flights –to Moscow, Tel Aviv, Accra, Malabo, and Lagos– feature a Business Clubsection with roomier seats (including adjustable head, foot, back, and leg rests), a PSP or Tablet for entertainment and the best Mediterranean cuisine. On domestic and short-haul flights Business Class passengers have more room, excellent Spanish food, and personalised attention.

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