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Hotels that can match your mood


AccorHotels harnesses start-up to find out mood of users
What kind of room would you like? Do you want to indulge in a design, retro-ambience or gastronomic experience? Are you in a romantic, chilled out or party mood?
For anyone who has had trouble choosing a destination for a weekend break, AccorHotels says it is offering MoodMatch, “a completely new search experience based entirely on the moods and experiences of travellers”.
For such an inspirational search engine, the French hotel giant is implementing technology developed by the start-up Travelsify. An experimental first stage is targeting internet users in France and the UK, to be rolled out beyond that at a later stage.
Travelsify has identified the ‘DNA’ of around a thousand hotels from AccorHotels brands or independent hotels on AccorHotels.com, based on the analysis of all guest and expert comments posted online. This means that what the chain calls Travelsify Hotel DNA is determined by customers and for customers.
By selecting Inspire Me on the Find your Hotel tab on the site’s homepage, English and French-speaking internet users can let themselves be guided where the mood takes them, regardless of the destination.
They can choose from a set of criteria broken down into four categories: in the mood for, preferred style, close to and – anything else? The search engine then displays a selection of properties with the match percentage between the moods chosen by the user and the DNA of the corresponding hotel. If users like what they see, they can enter their dates to find out about prices and availability.
TTG Nordic


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