Hotel-branded products extend the experience of the stay
Some hotels are boosting revenues by selling their own brands of products already available to try or experience at the property. The Amway Hotel Corporation in Michigan, for example, sells as well as serves its own brand of salad dressing and salsa. AKA hotels have their own vodka, the Langham Hospitality Group its own house-blend teas. The idea is to encourage guests to spend more inside the hotel during their stay. Also, the hotels create items that make a stay more of an “experience”, while at the same time keeping the products closely tied to the brand image. A luxury hotel can sell bath salts, for example, while a hotel with a healthy-living theme could sell yoga mats.
One success has been Westin Hotels’ line of products with the brand Heavenly, including bathrobes, bedding, lotions and shampoos. It has sold more than 100,000 of its Heavenly bed mattresses and 250,000 pillows since 1999. These are exactly the same as the ones in its hotel rooms and can be bought via Amazon as well as from the properties.
Guests who have stayed at the Fullerton Bay Hotel in Singapore and loved the smell of the lobby can buy a scent diffuser with the same smell. The Merrion Hotel in Dublin sells its own jams due to customer demand. And hotel-branded chocolate is on sale at the Baur au Lac hotel in Zurich.
The New York Times
[pictured: Westin Langkawi Resort & Spa, Malaysia]