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Hotels in Bergen empty during event

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Bergen, Norway, sports, hotels, rates, room, business, cycling, UCI Road World Championships

But keeping rates high may have saved hoteliers
Almost four out of every ten hotel rooms in Bergen were left empty during the prestigious UCI Road World Championships cycling race last week. But keeping rates high may have saved the hoteliers.
Just 3.2% more rooms were sold during the weeklong event, compared to the same week last year when there was no such event.
Peter Wiederstrøm of Wiederstrøm Hotel Consulting analysed the stats covering more than 6,000 rooms at 30 Bergen hotels and says the numbers are very surprising.
“The positive side is that room rates have increased very strongly, from a thousand kroner for the same week last year to well over NOK 1,500 (€160) this year. From an operational perspective, it is better to sell fewer rooms at a higher price than many rooms at low prices,” he said.
According to Kjetil Smørås, the owner of several hotels in the city, much of the problem was due to the championship organizer UCI booking 80% of the city’s rooms and then cancelling half of them.
“We couldn’t just lower the prices to fill the remaining rooms when we’d sold other rooms at a much higher price,” he explained.
Dagens Næringsliv / NTB / Norway Today

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