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Hotels boost profits by mining niche markets

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New services launched to accommodate guests from new markets

Hotels in Europe and North America are noticing the arrival of high-spending guests from new markets, and are launching new services to attract others like them. There is an increasingly visible number of visitors from Asia and South America. When one hotel in Chicago realised they were getting more guests from India, managers arranged Indian breakfasts and private dinners, screened Bollywood movies and put together welcome packs that included phone cards so the guests could call home. As a result, the hotel reported a 10% increase in revenue per available room.
Hotels are boosting revenues by reaching out to other niche markets and minority groups, such as the lesbian, gay, bisexual and transgender (LGBT) community. Marriott International recently revamped its two-year-old website MarriottGayTravel.com.
USA Today
[pictured: Putrajaya Marriott Hotel, Kuala Lumpur]

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