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Hotel guests go Nordic in Nigeria


Danish hotelier finds a niche and has a hit
After running several businesses in Nigeria, Danish entrepreneur Jonas Schwarz Lausten decided to go into the hospitality business. In an interview with Forbes, he talks about the challenges he has faced in running the Scandinavian-themed Nordic Villa in Abuja.
Born and raised in Herning, Lausten is a co-founder of this popular and well-established boutique hotel. He comes from an entrepreneurial family and his father ran a pharmaceutical company in Nigeria in the 1970s.
After getting a Master’s in social sciences and business from Copenhagen Business School, he worked for a while at the Ministry of Science and Technology before running various start-ups in Denmark and later in Nigeria.
Spotting a gap in the hospitality industry, he and his partners started their hotel business five years ago.
They had got fed up with overly expensive hotels with no Internet, mouldy carpets, worn out bedsheets and terrible service. With four rooms, a couple of offices and meeting rooms, Nordic Villa is also a business hub for Scandinavian companies that want to work with Nigerian companies.
They “bought an extremely expensive Internet connection, painted all the walls white and furnished the place with IKEA furniture”. The rest of the interview can be found here.


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