Beachfront resort in South Carolina will be the 18th property in the Holiday Inn Resort Americas portfolio after a $5 million conversion
ATLANTA – IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] today announced the latest addition to the growing Holiday Inn Resort® portfolio with The Beach House, a Holiday Inn Resort – Hilton Head Island. The property is a conversion from a Holiday Inn® hotel and will officially join the Holiday Inn Resort portfolio in March, after a $5 million renovation.
“This conversion reflects our strategy to bring Holiday Inn Resort hotels to leisure destinations that are convenient for our guests,” said Gina LaBarre, vice president, Brand Management, the Americas, IHG. “As part of the work surrounding the Holiday Inn relaunch, we identified opportunities for existing Holiday Inn hotels in resort markets to convert to the newly-created Holiday Inn Resort brand, paving the way for this renovation. This oceanfront property is in one of the most family-friendly vacation destinations in the world, making it an ideal addition to the Holiday Inn Resort portfolio.”
The Beach House, a Holiday Inn Resort – Hilton Head Island is located directly on the shoreline of the island’s popular Coligny Beach. With more than 50 miles of scenic peddling and nature trails at its doorstep, the 202-room resort’s newly designed interior emphasizes the island’s family-friendly biking culture and brings the island’s love for exploration indoors.
Upon arrival, guests are welcomed into a refined island atmosphere, with colorful bicycles suspended overhead. The property features an expanded oceanfront fitness center with new equipment, game room, remodeled restaurant, newly created oceanfront lounge, more than 4,500 square feet of meeting space, and the Tiki Hut, a wildly popular watering hole for locals and tourists alike. The guestrooms now feature a stylish, cool blue décor, new bedding and updated amenities, including flat screen TV’s, to reflect the natural colors and textures of the island landscape.
Integrated Capital, a Los Angeles based private equity firm, acquired the Holiday Inn – Hilton Head hotel in July 2011 with the goal of transforming the property into a casually elegant beachfront destination.
“Through our revitalization of this resort, we have embraced Hilton Head’s renowned island culture, incorporating it into every detail of the property,” said Stewart Cushman, Integrated Capital Partner. “This resort offers guests the perfect place for exploration or enjoying a relaxing beach escape,” added Kenneth Fearn, Integrated Capital Managing Partner.
The Beach House, a Holiday Inn Resort – Hilton Head Island is managed by Hospitality Ventures Management Group under a license agreement with a company in the InterContinental Hotels Group.
With the addition of this property, Holiday Inn Resort will have 18 locations in the Americas. Resorts in the pipeline include Big Bear, Calif.; Aguadilla, Puerto Rico; Bridgetown, Barbados; and San Miguel de Allende, Mexico.
Holiday Inn Hotels and Resorts participate in IHG’s guest loyalty program, Priority Club® Rewards. The industry’s first and largest guest loyalty program has 63 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of the more than 4,400 hotels in the IHG system worldwide.
About Holiday Inn
With over 1,200 hotels worldwide, Holiday Inn® is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites® rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.” And now, Holiday Inn is ranked highest in guest satisfaction among midscale full service hotel chains, according to the J.D. Power and Associates 2011 North America Hotel Guest Satisfaction Index StudySM.
For more information about Holiday Inn and Holiday Inn Resort hotels, including IHG’s new vacation resort brand Holiday Inn Club Vacations®, or to book reservations, call 1-800-HOLIDAY or visit www.holidayinn.com. Find us on Twitter http://www.twitter.com/holidayinn or Facebook www.Facebook.com/holidayinnhotels
For more information on Holiday Inn Resorts, visit www.holidayinnresorts.com.