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Greece fights negative publicity with social media

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New website to enlist help of volunteers who have enjoyed Greece

Greece is using the help of volunteers who have enjoyed trips to the country to run a new website launched by the Greek National Tourism Organization. The site’s aim is to fight against negative publicity and to reassure tourists thinking of visiting. The website, TrueGreece.org, is reportedly looking for volunteers who will use their social media skills to promote the destination and share experiences.
The new website states that “the ‘True Supporters’ concept is based on the belief that the best response to negative mentions and the unfavourable international climate about Greece can only be given by real people” who love the country and “are willing to reveal true facts and the positive aspects of Greece as a tourist destination.”
Travel Agent Central

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