Agents and marketing specialists advised to browse at random
When people working in the travel business, particularly agents, are short on marketing ideas, they should stop what they’re doing and start browsing in a completely random way through magazines, books with lots of images, websites or stock photographs. This can help to stimulate new ideas. Creative thinking needs regular infusions of raw material and browsing at random is a good way to get exposed to it.
How your own personality manages to automatically relate it to your own business can be surprising. Any magazines, from men’s magazines to Cosmopolitan to astronomy publications, can stimulate new ideas, especially since travel connects to virtually any subject.
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