German incoming tourism continues its strong growth: In 2016 Germany registered more than 80 million overnight stays by international visitors for the first time. This is the seventh consecutive record result.
From January to December the German Federal Statistical Office recorded 80.8 million international overnight stays in accommodation establishments with a minimum of ten beds – an increase of 1.1 million compared to the previous year. This constitutes a 1.4 percent rise in the volume of German incoming tourism compared to 2015.
Iris Gleicke, German Federal Government Commissioner for Tourism and Parliamentary State Secretary at the Federal Ministry for Economic Affairs and Energy, explains: “Destination Germany is enjoying continued popularity with international visitors. We have achieved record highs for incoming tourism for the seventh year in a row, which reflects the strength of our tourism industry. Two of the basic prerequisites for this achievement are tolerance and cosmopolitanism, being open to the world. We will not allow xenophobic loudmouths to ruin our country’s good reputation!”
Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), adds: “Economic factors, for example the Brexit issue or financial crises in high volume source markets, but also security aspects such as fear of terrorist attacks can temporarily dampen the wanderlust in individual source markets. However, in the mid and long term, the value of a country’s brand as a travel destination is characterized by its touristic appeal, infrastructure, customer service orientation and its cost/performance ratio.”
Traditionally high volume source markets are experiencing above-average growth
In the year 2016 Europe remained the largest source region for Germany’s incoming tourism, with a market share of 73.7 percent and a 1.9 percent increase, continuing to stimulate strong growth. With a reduction of 1.1 percent, Asia is a little below the prior year comparative figure, while America recorded a slight increase of 1.2 percent.
Six of the ten most important European source markets bolstered Germany’s incoming tourism numbers in 2016 with higher than average growth rates. Switzerland generated an increase of 3.3 percent and Austria was 2.0 percent above the comparison values for the previous year. At 4.5 to 5.7 percent, France, Belgium, Spain and Poland experienced especially strong growth. The Netherlands, as the most important incoming market, was slightly above the prior year result with an increase of 0.7 percent; Great Britain achieved a rise of 1.0 percent, following the Brexit vote. Italy is the only TOP 10 market to experience a reduction of 3.2 percent, due to market conditions.
The United States as the largest source market abroad came in 2.5 percent higher for incoming tourism in Germany than the previous year.
Continued high growth potential in Asia and South America
Asian and South American Countries with a large population continue to offer great development potential as source markets for international tourism – even if in 2016 economic factors and security concerns slowed the dynamic growth of recent years. Thus, the number of overnight stays by Chinese visitors to Germany increased by 1.6 percent. India had an increase of 8.1 percent, South Korea of 5.8 percent and the other Asian countries a growth of 2.8 percent. By the end of October, a decline of 6.9 percent was only recorded for the Arab Gulf States and for Japan a reduction of 11.8 percent.
For general travel information on Germany, please visit www.germany.travel.