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Georgia on my mind: Discovering one of Europe’s last hidden gems

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Given its unique cultural history, stunning natural beauty, and its emerging art, food, fashion and design scene, it’s a mystery that Georgia is still largely undiscovered by international travellers. Thanks to local visionaries like hospitality pioneers Rooms Hotels, that is finally about to change. Follow Design Hotels™ to one of Europe’s last hidden gems.
In a country brimming with one-off experiences, creativity and a proud tradition of hospitality, it is fitting that a distinctive branch of tailor-made hospitality is also evolving. Trailblazers in the industry, Rooms Hotels have created a lifestyle brand based on authentic experiences and meaningful relationships with local communities. Through their strategic development, two of Georgia’s most diverse and culturally rich regions have been brought into focus, and thanks to improved transport links, can now be experienced together in one trip.
Rooms Hotel Kazbegi
Opened in 2012, Rooms Hotel Kazbegi was the first of its kind in Georgia: a contemporary mountain retreat created by young, local designers to complement and reflect the surrounding landscape. The spectacular terrain of the Caucasus uplands in which Rooms Hotel Kazbegi is located, offers a wealth of outdoor pursuits and extreme sports. From some of the best heli-skiing in the world to hiking, climbing, and quad biking, the region is a mecca for adrenaline junkies. www.designhotels.com/rooms-hotel-kazbegi
Rooms Hotel Tbilisi
Their second property, Rooms Hotel Tbilisi, breathed new life into the bohemian neighborhood of Vera when it opened in autumn 2014. Housed in a former publishing house, the hotel’s conceptualized “living space” has created a hub for the capital’s young, creative set.  Inspired by the capital’s up-and-coming art scene, original artworks by renowned local artist Eteri Chkadua are exhibited in the hotel, alongside photographs by exciting new talents. The interiors of the hotel are a lesson in industrial chic, defined by oversized warehouse windows, reclaimed oak floorboards and exposed brickwork. www.designhotels.com/rooms-hotel-tbilisi
Open for Business: The Evolution of Modern Georgia
Investments in national infrastructure and cultural attractions have inspired a Georgian renaissance. Looking to encourage a brand of tourism that would positively impact the country both socially and economically, the government and private partners set about generating the right product to create value for tourists, as well as Georgians. Investment in transport links, basic infrastructure and cultural landmarks made tourist numbers increase sixteen-fold between 2004 and 2014 and annual tourism revenue is estimated at $2 billion.

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