It would seem that if you haven’t visited Slovenia at least once, you are missing out on something. Last year almost 3 million people experienced what this small, but beautiful country in the heart of Europe has to offer, causing it to jump 9 places to position 35 in the Travel and Tourism Competitive Index. This is according to the latest research by the World Economic Forum.*
Tourism is without doubt becoming one of the most important sectors of the Slovenian economy. Since Slovenia gained its independance in 1991, the past 4 years have been the most successful in terms of Slovenian tourism and in 2009 the industry accounted for 12.3% of GDP. The number of foreign arrivals has doubled over the past decade, to over 1.6 million in 2009. Compared to July 2009, in July this year the number of tourist arrivals increased by 5%.
ITTFA member, Alpe-Adria Tourism & Leisure show has clearly played an important role in the development of the Slovenian tourism industry and has recently changed its name to better reflect the importance of whole region and its importance and diversity within the tourism industry. Now aiming to provide a truly regional offering.
“The geostrategic position of Slovenia in the Alps-Adriatic region was an important influence on the preparation of the Tourism and Leisure Show. The show, which takes place annually at the end of January at the Ljubljana Exhibition and Convention Centre, with its aim to project a greater visibility for its exhibitors, segmented both by individual products and by what visitors hope to find, is expanding over the Alps-Adriatic region with the goal of becoming its central tourist event.” states Spela Bratun, Project Manager for the show.
“Tourism is an important factor in all members of the Alps-Adriatic Working Community. The renaming of this fair as Alpe–Adria Tourism and Leisure Show therefore is an important step for a common promotion of the whole area. By this the participating Alps-Adriatic members will be represented stronger in existing markets and gain access to new markets.” Mag. Dr. Wolfgang Platzer, Secretary General of the Alps-Adriatic Working Community. Alpe Adria will be held in Ljubljana 27 to 30 January 2011.
ITTFA is dedicated to the continual development of the travel trade show industry, increasing participation and setting high standards worldwide. For details on all our members visit us at www.ittfa.org
Wendy Walker / Sara Armitage Evans
International Tourism Trade Fairs Association (ITTFA)
Notes: *The Tourism Competitiveness Index measures success of certain countries in the travel and tourism sector. It is divided into three categories that take into consideration legislative regulations, environment for business development and the quality of human resources together with the wealth of cultural and national assets.