Global Study Says 62% consider maintaining a balanced sense of well-being as a status symbol
Forget fame and fortune, well-being is topping to do lists for global travelers in our “always-on” culture, according to a global well-being survey conducted by Westin Hotels & Resorts. Some 62% of survey respondents consider maintaining a balanced sense of well-being as a status symbol, outranking professional accomplishment (47%) and a healthy relationship (48%). How important is well-being in today’s stress-ridden society? With 64% of global respondents stating that their stress levels have increased over the last few years, 39% would give up alcohol and almost a quarter of global respondents and nearly half of U.S. respondents would give up sex to improve their overall well-being.
The Westin brand’s global well-being study was unveiled on the heels of the launch of the Westin Well-Being Movement, a multi-million dollar initiative designed to enhance the well-being of guests and associates around the world.
Well-being Takes a Hit on the Road
Not surprisingly, competing priorities between work and personal life are one of the biggest barriers to well-being for a majority (54%) of global travelers.
•More than one-third (35%) of respondents said the inability to find time a hindrance in their quest for well-being.
•Twenty-nine percent find it difficult to maintain their well-being while traveling.
Well-being… In Exchange for What?
Just how valuable is well-being? The results show that people are willing to go to great lengths to improve their overall well-being.
•Nearly one in five respondents (18%) would turn down a pay raise if it meant improving overall well-being.
•Not Tonight Dear: Where as 24% of global travelers say they would be willing to give up sex for a year if it helped their state of well-being and that number nearly doubles for U.S. respondents. In the U.S. nearly half of those surveyed, (49%), would give up sex for a year to improve their well-being.
•Gone are the days of self-medicating at happy hour after a stressful work day. More than a third of global travelers (39%) say they would give up alcohol to improve their overall well-being.
•Assume the off position: 38% said a digital detox (spending less time looking at a screen) would help improve their well-being.
Survey Says: Stressed Out
Survey results also show that stress continues to be an enemy of achieving a balanced sense of well-being. Virtually no one escaped work stress over the past year with only 4% saying their stress levels decreased. In fact, 30% say their work stress levels have significantly increased over the past year. According to the survey, travelers continue to look to contribute to their well-being through a variety of activities to help them unwind after a stressful workday:
•Sleep trumps sex when it comes to unwinding after a stressful workday and 40% say they would prefer sleep over sex (34%)
•Just as many people de-stress with exercise (38%) as comfort food (38%).
•More than a third (34%) chooses meditation/yoga as a way to unwind after a stressful workday.
“The results of this survey made one thing crystal clear: citizens of the globe are ultra-aware of their state of well-being and are interested in what they can do to maintain it and improve their health and balance – even when faced with accelerated stress,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. “Westin is proud to be the global leader in hospitality well-being, and we are excited to utilize these results to better meet the needs of our guests through our brand-new Westin Well-being Movement.”
Westin Hotels recently announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign that will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.
For more information on the Westin Well-being Movement and Westin Hotels, please visit www.Westin.com, the brand’s Facebook page or follow @Westin on Twitter.
The survey sample consisted of more than 6,000 frequent global travelers from the U.S., China, Mexico, India and the United Arab Emirates (UAE).