Home Press Releases First Sofitel So in Asia opens on February 28th

First Sofitel So in Asia opens on February 28th


Sofitel Luxury Hotels announced the opening of Sofitel So Bangkok, the second Sofitel So label address, on February 28th in Thailand.

The hotels in this label share a strong focus on design and are all created by celebrated designers, such as Kenzo Takada for Sofitel So Mauritius.

Situated close to the business district and the Lumpini Park, Sofitel So Bangkok benefits from a privileged location in a lively area right in the centre of town. In addition to its strategic position, it is the first hotel in the « City of Angels » to offer such a successful combination of innovative design and high quality service.

The aim was to create a contemporary hotel with every modern comfort, and the establishment is positioned as Bangkok’s trendy new place-to-be, with an identity that is totally unique on the market, manifested by its slogan « Intense living ».

By the end of the year, Sofitel will have two new hotels in Bangkok, each reflecting the new luxury standards of the brand: Sofitel So Bangkok and Sofitel Bangkok Sukhumvit opening in April 2012. The Sofitel Bangkok Silom will soon rebrand as Pullman.

Thai award-winning architect Smith Obayawat and five famous Thai interior designers teamed up with Monsieur Christian Lacroix, the celebrated French fashion designer to make Sofitel So Bangkok a true feat in terms of design and innovation. The decoration of the 238 hotel guestrooms and suites by local designers is based on a central theme, the Five Elements. Water, Earth, Wood, Metal each serves as the inspiration for the design of the rooms and lobby area while the element Fire is the theme of the main restaurant.

-The « Water Element Room », brainchild of Pongthep Sagulku, is characterised by its originality, a special feature being a bathtub with a direct view of Bangkok skyline.

-The « Earth Element Room », created by Vitoon Kunalungkarn is in homage to « Mother Nature », with walls hung with primitive Thai paintings.

-The « Wood Element Room », designed by Nithi Sthapitanonda, is a serene and tranquil refuge from the stress and bustle of the city,

-The « Metal Room » conceived by Somchai Jongsaeng opens the gateway to a world that is totally zen, a pure simple style in shades of white and metal.

Another innovative feature of this hotel is the dedicated spa suites that combine intimacy with wellbeing.

The French touch is a strong symbol of Sofitel hotels worldwide. The design element of Sofitel So Bangkok is enhanced by the exclusive works of the French master of Haute Couture, Monsieur Christian Lacroix who was entrusted with the artistic direction of the establishment. In this capacity, he coordinated and showcased the work of the other designers and added the inimitable French touch, placing great emphasis on originality and harmony. He also participated in the creation of the hotel emblem, the « Tree of Life », and embellished the Club Lounge situated on the top floor with two vast frescos, as well as designing the staff uniforms.

The hotel also features two floors of wellness experiences for ultimate pleasure and comfort. This includes a So FIT area equipped with the latest fitness equipments and an open air infinity swimming pool with a splendid view of Lumpini Park. Guests can also indulge in a relaxing treatment at So SPA, Sofitel’s spa concept offering a selection of the best and most effective treatments combined with refined French cosmetology.

Sofitel So Bangkok also features Sofitel’s signature InspiredMeetings concept that combines the latest conference technology with a passion for excellence. For grand affairs there is The Ballroom with 380 sq. m. of pillar-less space equipped with high-tech presentation features. Alternatively, the Social Club’s meeting rooms provide an atelier for thinking and while The Box is a one-of-a-kind venue, suspended in mid-air with three glass walls looking out over the city.


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