Home Press Releases Finnair’s new family concept to include beloved Finnish Moomin

Finnair’s new family concept to include beloved Finnish Moomin


Finnair has announced that it is renewing its concept for family travel, which will include the popular Finnish Moomins in various segments of its customer journey for families travelling with Finnair.

In this new collaboration, Moomin characters, images and content will be visible in various phases of travel. Kids travelling with Finnair will be able to use a special Moomin check-in counter and children’s security control. They will also receive a Moomin-themed magic ticket, luggage tag and a giveaway onboard the aircraft. Finnair’s in-flight entertainment content will also be updated to include the popular Moomin animation series. For families travelling with infants, a Moomin Finlayson towel for infants will be given as a gift. In addition, children travelling in Business Class will receive an exclusive Moomin amenity kit.

“We are very happy to extend our collaboration with Moomin Characters Ltd. for our new family concept,” says Piia Karhu, Senior Vice President, Customer Experience at Finnair. “The Moomin brand is one of the most popular Finnish exports around the world and we are thrilled to have it included in our customer journey for kids. Travelling with children is a growing segment and we want to provide our little customers with the best possible experience.”

The new family concept featuring Moomins will be rolled-out gradually on Finnair flights throughout the first half of 2018.


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