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Finnair transforms its booking experience with Amadeus’ newest digital retailing API

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The new technology brings flexibility to Finnair’s online retailing experience, allowing booking flows to be adapted to what works best for the traveler.

Finnair is partnering with Amadeus to make travel bookings easier and more flexible for customers across all of its online platforms. The Finnair website and the Finnair mobile app account for one quarter of the company’s sales, forming the single most important sales channel for the airline.

“We want to make the shopping experience more intuitive and enjoyable for our customers,” says Jaron Millner, Vice President of Direct Business at Finnair. “The Amadeus Digital API gives us the flexibility we have been looking for, and allows us to develop the booking experience together with our customers to find the booking and shopping flow that works best for them.”

Amadeus’ innovative REST/JSON* Digital API empowers Finnair with enhanced retailing capabilities to deliver booking experiences according to customer requirements, without the need to follow the common airline booking sequence. Shopping carts and sessions will now remain open for several months, meaning that travellers can start shopping for flights at m.finnair.com, close their session anytime, and pick up where they left off to finish their booking. In the future, this capability will also enable Finnair customers to access their shopping cart from different devices; for example, one can start a booking on a smartphone, and finish it on another device a few days or several weeks later.

“This API was developed in direct response to airline needs,” says Manuel Midon, Head of Airlines in Northern & Western Europe for Amadeus Airlines. “It gives airlines the ownership to design and build the booking flow that they want, in line with the digital retailing experience expected by today’s travellers.”

Finnair and Amadeus worked side by side using an Agile approach, which enabled a fast delivery of the new ecommerce solution, as the teams were able to adapt the solution during the development process.

The Amadeus Digital API powers the retailing experience of Finnair’s mobile site m.finnair.com. The interface is being rolled out progressively to Finnair travellers all over the world on a market by market basis.

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* Representational State Transfer (REST) coupled with JSON (JavaScript Object Notation) are modern API practices that provide flexible and developer-friendly access to back-end resources, which in this case is the Amadeus e-Retail solution.

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