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Finavia backs Guggenheim Helsinki plan

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Operator pays special attention to stopover passengers
Like a number of other companies in the travel and tourism industry, Finnish airport operator Finavia says it is investing in a new Guggenheim museum proposed for Helsinki.
The goal is to significantly raise the number of transfer passengers travelling via Helsinki Airport, particularly paying special attention to the needs of a new segment – stopover passengers.
Finavia explains that the appeal of the Helsinki metropolitan area as a travel destination has a significant impact on the competitive strength of air traffic at Helsinki Airport. It sees Guggenheim Helsinki as a key investment in the development of Finnish tourism and in improving the appeal of the capital city.
Helsinki Airport competes for transfer passengers and tourism with other, much larger airports, many of which are also trying to lure stopover passengers visiting the area’s attractions between their connections.
According to a study by Taloustutkimus, more than half of international tourists say that a Guggenheim would increase the appeal of Helsinki as a travel destination.
“Interesting attractions in the metropolitan area improve the area’s appeal for tourists,” says Finavia’s chief executive Kari Savolainen. “This also increases the demand for air traffic and helps secure good flight connections around the world for Finns. A million new flight passengers create approximately 1,000 new jobs, so in this economic situation, that reason alone makes it a worthwhile investment.”
TTG Nordic

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