Poll shows optimism among European destinations
Ahead of City Fair 2013, the European Tour Operators Association’s destination workshop which takes place on June 24, a poll of participants shows a lot of optimism among Europe’s destinations.
Zagreb, for example, experienced an increase of 14% in international arrivals and 17% in overnight stays in January-April this year. International visits to the Algarve, meanwhile, are 6.5% up on last season.
“The prospects for 2013 for the UK market are particularly good,” Hugo Nascimento, product manager at the Algarve Promotion Bureau, says. “In January we had an increase of 21% compared with January 2012.”
He added: “We’ve been working closely with the main tour operators and airlines, not to subsidise their operation but to help them in their sale with joint marketing campaigns in different markets.”
The latest European City Tourism Monitor from European Cities Marketing shows that 66% of participants expect an increase in the second quarter of 2013 and an overall increase in bed-nights in the whole of 2013 compared to 2012.
In a recent survey of attendees at Travel Trade Athens, a destination showcase event run by the ETOA, 70% of buyer respondents said that customer demand for Athens trips in the near future was growing.
[pictured: Algarve; photo courtesy www.travelphotos24.com]