Estonian Air launched on its homepage an innovative service, that helps to ‘lock-in’ a selected fare for a limited time and share travel plans with friends through social media.
Estonian Air and Airsavings, the leader in ancillary revenue development services for the global airline industry worked out a new Facebook integration feature called the “Let Me Think” that successfully merges the interactivity of social media with the growing trend of online booking and ticket price comparison.“Let Me Think” is embedded within an airline’s website and booking path, providing an easy way for passengers to input required data to select and reserve fares and further encourages their travel decision making process. Travellers can ‘lock-in’ for a service fee a selected fare for 48 hours and then have sufficient time to share their itinerary and travel plans through Facebook with colleagues, friends or family and decide upon booking the flight.
With the number of Facebook users forecasted to hit the 1 billion mark by August 2012, it’s clear that many consumers and air travellers are already accustomed to communicating and interacting through the social platform.
Estonian Air has been recognized for an excellence in social media and by being frontrunner by its innovations in marketing.
The airlinetrends.com, an independent industry and consumer trends research agency ranked Estonian Air, for its social loyalty program AirScore, as the most innovative company in Europe. In the end of 2011 Estonian Air was ranked highest worldwide among airlines, where SimpliFlying ranked airlines by their innovations in marketing and social media launched in 2011.On 30 November 2011 in Miami, USA, Estonian Air’s social media loyalty programme AirScore won a Mega Award in the category of the Best Social Media Campaign.
Airsavings is a global airline services company specializing in two fundamental operational imperatives of the airline industry: cost reduction and revenue generation. One of the world’s foremost companies providing ancillary revenue development solutions, Airsavings has helped airlines develop and maintain sustainable revenue streams. By assisting airlines in unbundling their core services and providing a speedy, cost effective platform on which to offer ancillary services, the company provides top-line competitive edge to its clients, and bottom-line results. And by employing one of Europe’s most successful group buying systems, Airsavings helps airlines obtain competitive pricing on critical goods and services. For more information, please visit www.airsavings.net.
About Estonian Air
Estonian Air, Estonia’s national carrier, provides both business travellers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.
Estonian Air focuses on improving the connection between Estonia and the rest of the world with the aim of increasing competitiveness as a network carrier. Estonian Air flies to 24 destinations in CIS, Scandinavia and Europe. The airline has recently opened new destinations such as Helsinki, Riga, Jyväskylä, Hannover, Vienna, Venice, Joensuu, Kajaani and Tbilisi.