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Egypt likely to develop Mediterranean coast

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Minister: “Sand and sea quality can compete with Caribbean”
A plan to develop Egypt’s Mediterranean coast for tourists could be one step closer as the country’s government prepares to host an economic summit next month, TTG Digital reports.
The project is one of several showcased to external investors in a bid to boost Egypt’s economy. If approved it would mean more hotel rooms for the region, which currently has less than 15,000.
“One of the projects we are offering is the development of our north coast and our Mediterranean coast. It is brilliantly located; you are at least an hour closer for those operating a charter airline,” Tourism Minister Hisham Zaazou enthused. “The sand and the sea quality can compete with all those Caribbean-style beaches and you’re only three hours from Cairo to visit the pyramids and less than two to visit Alexandria.”
The proximity of these places, as well as other historical sites such as El Alamein, would mean the region could also cater for the one in five tourists who visit the country for its culture, while four airports already there should help with flights.
Zaazou added that any new development would target both the mass and luxury markets, although he admitted more may need to be done to attract high-spending clients.
The Mediterranean development is still in the planning stages, but work on the Grand Egyptian Museum in Giza is continuing and the property, the largest archaeological museum in the world once completed later this year, may also benefit from a new airport being built nearby.
Amani Fouad, vice-president of ground handling agency Excel Travel: “The plan is to have an airport built over there [in Giza] so you can avoid the Cairo traffic, which is a nightmare.” Excel Travel says it is positive Egypt has turned a corner in its tourism recovery and that the MICE market is once again picking up.
TTG Digital
[pictured: Egypt’s Mediterranean coast; photo by Haddara, Creative Commons licence]

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