Park is in addition to future DreamCenter in Shanghai
Dreamworks Animation will soon unveil a new indoor theme park in China – a six-hour experience featuring 32 attractions that can operate year-round.
“We now have enough characters and stories to create what we think would be a very unique theme park experience. We’ve been working on it for one-and-a-half years or so,” DreamWorks CEO and co-founder Jeffrey Katzenberg said at a recent travel industry summit in Asia.
“We’ve just spent time touring Hainan. This is one of the places that we will expect to be building one. It’s an exciting new opportunity for us, and it gets us highly engaged in the tourism business.”
The company is already investing heavily in China, partnering with Hong Kong’s Lan Kwai Fong Group to open DreamCenter in Xuhui District in Shanghai, an integrated development featuring multiple entertainment venues, including a 500-seat IMAX Cineplex tailor-made for movie premiers and red carpet events, as well as retail outlets and upscale restaurants and bars. The project kicked off earlier this year and is scheduled to open in 2017.
[pictured: Visualisation of forthcoming DreamCenter in Shanghai]