Results of Cruise Baltic Market Review 2014 announced at Cruise Shipping Miami
Network Cruise Baltic has used the industry platform of Cruise Shipping Miami to announce the comprehensive results of its Market Review 2014.
The survey, conducted amongst all the Cruise Baltic destinations (28) – including, for accuracy purposes, data from additional destinations St Petersburg, Kiel and Riga – reports on 2013 results and those anticipated in 2014.
The figures presented in the report for 2013 are based on a collection of data from amongst ports in the Baltic Sea region as of January 2014. A summary includes:
• The total number of passengers has increased by 6.8% (compared to 2012), which has exceeded expectations of 4.7%
• the total number of calls has increased marginally by 0.8%
• the total number of turnarounds has decreased by -6.4%
From 2000 – 2013 figures:
– the number of passengers to the region has increased by an average annual rate of 11.2% – from 1.1 million in 2000 to nearly 4.4 million in 2013.
– the number of calls has increased by an average annual rate of 4.0% per year – from 1,532 in 2000, to 2,552 in 2013, the highest number ever.
– the number of turnarounds increased by an average annual rate of 8.2% – from 106 in 2000 to 409* in 2013. (*Kiel is not included in this average annual growth rate calculation)
In 2013, three of the top five ports (most passenger visits) saw growth: Tallinn has increased with the highest growth rate with 17.9% from 2012 to 2013 = 519,319; Helsinki and Stockholm have both increased in 2013 by 14.1% = 420,000; and 3.3% = 485,581 respectively. Copenhagen is the largest port in terms of passenger though it has experienced a -4.7% decrease compared to 2012.
The number of calls in 2013 increased in four of the top five ports. Tallinn increased the most with 12.2%; then St Petersburg with 9.1%, Helsinki with 6.4% and Stockholm with 1.5%.
In 2013 Copenhagen was once again the largest turnaround port with figures of 160; Rostock was the only destination that experienced positive growth from 53 to 60 turnarounds, representing 13.2%. Malmo reported 10 turnarounds. It is expected in 2014 that only Rostock will increase by 23.3%.
In the Large segment comprising Rostock, Oslo, Kiel, Riga, Visby, Kristiansand and Gdynia – those with between 50 – 199 calls – growth continues at 7.0% in 2013 from 1,353.252 passengers in 2012 to 1,447,938 in 2013.
In the Medium segment – with between 25 – 49 calls – comprising Klaipeda, Gothenburg, Gdansk and Ronne – it was Gdansk that has experienced the strongest growth from 2012 to 2013 with 26.7%, followed by Klaipeda with 22.3%. Gothenburg moved from the Large Segment to the Medium, due to a decrease on the number of calls from 69 in 2012 to 39 in 2013, however, expects a new increase in 2014 with 65 calls.
Overall the passenger growth in the Small segment, 0-24 calls, was 43.9% in 2013, however, with great variation within the group. The ports with the largest contribution to passenger growth were: Malmo +31.500; Saaremaa +5,336; Karlskrona +4.350.
Looking ahead to 2014:
* passengers to the region: a decrease is expected in 2014 in comparison to 2013 (-0,4%).
* the number of calls: a decrease of -3.4% is anticipated to 2,465 calls.
* the number of turnarounds: a decrease of -2.7% is expected in 2014, from 409 in 2013 and an estimated 398 in 2014.
* Top five ports – passenger expectations: for 2014 an overall decrease of -3.8% in total is anticipated.
Says Bo Larsen, Cruise Baltic Director: “Shipbuilding has slowed down in recent years, which is reflected in our numbers too, however, it is very positive that we grew more than expected in 2013. Despite a growth in number of calls of only 0.8% in 2013, we still did see a larger growth than expected in number of cruise guests, which reflects that ships are getting larger and we are benefitting from that. I believe the 2013 figures established in this Review represent a realistic reflection of the cruise industry marketplace.”
For viewing the Cruise Baltic Market Review 2014, go to link:
About Cruise Baltic – 10 countries on a string: Cruise Baltic is a close co-operation between 28 destinations – in the Baltic Sea Region. The aim is to integrate the region’s international cruise tourism industry by exchange of knowledge and information. Through Cruise Baltic, all the participating countries are able to offer the same service, high standards and full integration between ports and cities for cruise lines that want to discover the unique possibilities of the Baltic Sea Region.