Research: 56% of corporate travel will be spent online in 2013
Corporate travel trends are pointing in one direction: online. A new Global Edition report from PhoCusWright reveals that a combination of recessionary pressures, advances in technology and changes in business travel behaviour is driving strong growth in the online corporate travel marketplace. According to the report, called US Corporate Travel Report: Market Size and Technology Trends, a new wave of companies either turned to online booking tools, or else accelerated their online adoption efforts during the recession.
In 2009, the online channel accounted for half of all corporate travel bookings in the US. But the recession brought greater emphasis on cost-cutting, and more companies began to insist that employees book their air, car and hotel online to save money. In addition, mobile and tablet apps have quickly gained popularity. As a result, online corporate travel bookings have grown significantly, and are expected to increase into 2013, when 56% of all corporate travel will be spent online.
[pictured: Lufthansa’s new Senator Lounge, Frankfurt]