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Copenhagen’s new destination strategy gets international recognition for being innovative

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The end of tourism as we know it. This is the declaration of Copenhagen’s new destination strategy. The new strategy introduces a new beginning of localhood and looks towards a future of shared experiences and encourages people to share the destination more.
New York Times wrote about it and so did several tourism medias worldwide including South America’s largest MICE media.
Wonderful Copenhagen launched its new destination strategy for 2017-2020, “Localhood”, at the beginning of this year which places people at the centre of its vision with the destination’s future co-created by residents, industry and visitors and by thinking of its visitors as temporary locals, instead of as tourists. After launch, the Copenhagen destination strategy attracted global interest and media coverage, not only from tourism medias but also New York Times caught interest of Copenhagen’s new strategy.
Copenhagen Convention Bureau and the destination network model, Meetingplace, also launched a new specific strategy for MICE tourism with the title ‘Copenhagen means Business’. Striving to be one of the best, professional and most reliable business events destinations in the world and with a priority to deliver on the need of the client. One of the key elements is building a stronger community engagement by strengthening cooperation amongst stakeholders including citizens, scientific communities and foundations.
If you want to gain insight about the future of tourism and Copenhagen’s new Localhood strategy, then join us at Tomorrow’s Urban Travel Conference on 12th October in Copenhagen, where we will discuss and examine Localhood.

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