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Copenhagen Airports appointing new provider for Cph.dk

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Copenhagen Airports A/S has appointed Magnetix A/S to relaunch the Cph.dk website. This new collaboration marks another step in the creation of a digital identity for the airport, designed for users and focused on improved information and commercial content.

Following an extensive EU tender, Copenhagen Airports A/S has awarded the contract to Magnetix A/S. As a new system and service provider, Magnetix A/S will assist the airport in relaunching the Cph.dk website.

“For many travellers, the journey begins at Cph.dk, and that makes our website and mobile platform key channels in our communications,” says Karen Bender, e-Commerce & Marketing Director, Copenhagen Airports A/S, and she continues:

“We believe that our collaboration with Magnetix A/S can create a solid platform for taking CPH’s digital presence to a higher level. In line with our strategy of being a world class hub, we aim to offer travellers extraordinary experiences both at the airport and through our digital channels. The relaunch will comprise both information and commercial content.”

Strong digital solutions for a strong hub
Magnetix’ contribution will be a key factor in Copenhagen Airports’ strategy to revamp its digital identity and develop on-line solutions designed for users. The new Cph.dk is scheduled for launch in the second half of 2013, and Magnetix looks forward to starting up the project.

“We see Copenhagen Airports as a well run and professional business. Tender rounds are always difficult because interaction is limited to formal settings. However, we strongly believe that we and the airport share the same approach to the new partnership, and we look forward to creating strong digital solutions that will contribute to the airport’s business,” says Martin Bochineck, CEO of Magnetix A/S.

A total of 23 prospective providers were part of the prequalification process, five of whom were prequalified. Of these five, Addition A/S in cooperation with Sorthvid ApS, Creuna A/S, Valtech A/S and Magnetix A/S chose to submit tenders. The criteria on which the tenders were evaluated were price, technology, design, project methods and project collaboration.

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