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Chinese are resilient travel market

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Market matures to be a tough group of travellers
Chinese travellers have changed, from once being viewed as a sensitive bunch responding to negative news about a destination with cancellations, to now being a much more resilient customer group than Europeans or Japanese.
“They read the news, they discuss the news and then they forget about the news,” Khaled El Kholy, CEO of Solar Empire Egypt, told TTG Asia at the recent ITB China.
Chinese travellers are relatively “mature” and “practical”, he added, whose opinions are not easily swayed by the media.
Khaled thinks China’s vast size is a contributing factor, which enables Chinese travellers to understand that problems in an area does not mean that a whole country is affected.
The Chinese market was one of the first to return to Egypt following the Arab Spring in 2011. In 2017, the market is expected to surpass its previous peak in 2010.
It is a similar story in Turkey, whose poor tourism numbers following a series of terror attacks is now being propped up by the Chinese market.
“The Chinese market is not at all fragile,” said Tayfun Bayram, general manager of Flex Tourism & Travel Agency. “They are not as influenced by the media as the Europeans. The Chinese trust the government, so if no severe travel advisory is issued they will still visit a destination.”
TTG Asia

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