BANGKOK, Thailand – Centara Hotels&Resorts, Thailand`s largest operator of hotels, is continuing its expansion into the Middle East with the opening of a hotel in Muscat, Oman.
Centara Muscat Hotel will be operated under a management contract and is scheduled to open on June 1, 2015. Irfan International Hotel Limited Liability Company owns the property. The hotel marks Centara`s second step into the Middle East, the first property, in Qatar, having been announced in February.
“The Middle East region is a strategic one for us, and we are delighted to be announcing the opening of Centara Muscat Hotel,” says Thirayuth Chirathivat, chief executive officer of Centara Hotels&Resorts.
“Oman becomes our tenth overseas destination, and we deeply appreciate the trust that international investors are placing in our unique Thai style of hotel management.”
Centara`s overseas expansion began in 2009, and along with Oman the company now has properties either open or under development in Vietnam, Indonesia (Bali), China (Shanghai), Laos, Maldives, Sri Lanka, Mauritius, Ethiopia and Qatar.
“We have a strong marketing organization within the Middle East, along with a very large customer base, and having a hotel in Oman is a strategic advantage for us,” says Chris Bailey, senior vice president for sales and marketing at Centara Hotels&Resorts.
“Our guest mix will be both leisure and business, and the hotel facilities will reflect this.”
Centara Muscat Hotel will have approximately 154 guestrooms, with two food and beverage outlets, a swimming pool, a spa and a fitness center. The hotel will also include extensive meeting facilities.
Centara Hotels&Resorts is Thailand`s leading operator of hotels, with 46 deluxe and first-class properties covering all the major tourist destinations in the Kingdom.
A further 21 resorts in Maldives, Vietnam, Shanghai, Bali, Sri Lanka, Mauritius, Ethiopia, Qatar and Laos brings the present total to 67 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 27 branches of Spa Cenvaree, one of Thailand`s most luxurious and innovative spa brands, together with its recently-launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company`s Kids` Club is available at all the family-friendly resorts to ensure that the youngsters and teens have their own leisure zone. Centara also operates three state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travelers who predominantly make their bookings via the Internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.