Air Malta uses more creative clip to reach out to passengers
An animated knight is the star of Air Malta’s new inflight safety video, which has been rolled out on board the airline’s Airbus A320 and A319 fleets. The cartoon knight, clad in silver armour, goes through all the safety procedures.
In line with other international airlines, Air Malta has done away with its usual safety video in favour of a more creative clip to reach out to passengers.
The knight first plays out basic safety procedures, which detail baggage placement and how to fasten one’s seatbelts. More information follows on what to do in case of an emergency, indicating the location of emergency exits and how to use life jackets and oxygen masks.
The video also features Air Malta’s recently approved regulation to allow mobile phones and tablets to be left on flight mode throughout the entire duration of the flight.
“Safety is our top priority,” explained Manuel Agius, the airline’s chief officer for cargo systems and cabin crew. “This year we decided to refresh our safety video to make it more captivating to our audience, by striking a friendlier tone. Using a charismatic Knight of St John allowed us to continue following Air Malta’s focus of becoming a destination airline, ambassador and guide to what the Maltese islands can offer, whilst highlighting another proud element of Malta’s heritage.”
[image courtesy Air Malta]