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Carlsberg and Liverpool FC create Probably the best sports bar ever…

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Liverpool FC’s longest standing partner will take pride of place in the Club’s redeveloped Main Stand.
The impressive, 2000-capacity lounge, one of the largest of its type, will officially take the name of the Club’s Official Beer Partner to become The Carlsberg Dugout.
The naming agreement comes ahead of Carlsberg marking its 25th season as an official sponsor of Liverpool FC.

The lounge will become the largest at Anfield and spans the length of the redeveloped Main Stand. Giant Carlsberg bars and a wide range of street food from around the world will create an incredible sports bar atmosphere and represent the unique relationship between Carlsberg and Liverpool FC with historic imagery throughout.

Billy Hogan, Chief Commercial Officer, Liverpool FC said: “Our relationship with Carlsberg is one so long standing that they have become part of the fabric of the Club, so it’s great they are continuing that journey with us to the redeveloped Main Stand and to the Carlsberg Dugout.

“The space is a phenomenal sports bar; relaxed and informal while still recognising the importance of heritage – an approach both the Club and Carlsberg can very much identify with.”

Mikkel Pilemand, VP Carlsberg Brand said: “We are very proud of our long standing partnership with Liverpool FC and the Carlsberg Dugout is truly a testament to the strong relationship between the brand and the club. We are excited to welcome fans to the Carlsberg Dugout and be part of a great match day experience in the iconic Anfield stadium”.

Sales of the Carlsberg Dugout hospitality have been extremely popular, with matchday hospitality still available.

For more information please visit www.liverpoolfc.com/dugout or contact the LFC Hospitality team on 0151 264 2222.

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