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Brussels launches clever marketing campaign

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European capital tries to win back tourists after terror scare
Eager to dispel the negative image from the “lockdown” and terror scares at the end of last year, Visit Brussels is launching an imaginative new tourism campaign.
Tourist numbers in the popular city-break destination have fallen dramatically since the nearly weeklong lockdown in November after the November 13 attacks in Paris. Now the #CallBrussels campaign will attempt to reassure visitors.
“Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid,” said a Visit Brussels statement. “This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline.
“Yet life goes on, and the European capital is as packed as ever with tourist and cultural activities. With the international #CallBrussels campaign, visit.brussels aims to convince tourists intending to visit Brussels that there is no reason to revise their travel plans.”
Telephone boxes will be placed at three of the city’s landmarks, the Mont des Arts, the Place Flagey and the Place Communale in Molenbeek. Potential foreign tourists can call the phones via the website www.call.brussels and passers-by will be able to answer their questions. The surroundings will be filmed and the conversations broadcast live at www.call.brussels.
TravelMole

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