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Brand USA to unleash new trade website

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Brand USA

New travel trade website to collate varied information

Brand USA says it will launch a new travel trade website in January next year. The site, VisitTheUSA.com/TravelTrade, will be optimised for mobile phone use and will gather various pieces of information in a single location, TTG Media reports.

The site will include direct access to the Brand USA Trip Kit, which features information including suggested itineraries beginning in key gateway cities and expanding outwards to explore additional destinations.

It will also have an expanded corporate calendar highlighting Brand USA’s industry activities and signature events up to five years in advance as well as information and advice on visiting the US, including travel policies.

There will be a bigger directory of receptive tour operators as well as contact details for Brand USA’s international representation agencies.

Reflecting the industry’s desires
“Brand USA understands the importance of the travel trade, and we’ve taken detailed measures to create a website that truly reflects the industry’s needs, interests and desires,” said Cathy Domanico, Brand USA’s vice president for global trade development.

“The travel trade continues to play a significant role in driving international visitors to, through and beyond America’s gateways. This new digital development will enable Brand USA to better connect with, and provide an engaging platform for, all travel industry professionals.”

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