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Boutique hotels use unique marketing


Discount museum tickets better than regular discounts

A different client base means that boutique and design-focused hotels are doing low-season promotions that differ from traditional demand generating initiatives. For example, instead of the regular hotel discounts a new promotion by NYC & Company offers two-for-the-price-of-one admission at design-oriented museums plus a glass of wine at a cultural arts centre.
“When visitors explore NYC, they experience an unparalleled quality of art, architecture and design across all five boroughs,” George Fertitta, CEO of NYC & Company, explains. “We are proud to work with some of the city’s most stylish hotels to provide added value to their guests so they may enjoy some of the most iconic design and style-themed institutions in the world.”
At Hyatt’s Andaz, which has two New York properties, attracts guests with a “tattoo artist in residence” and special educational dinners and packages that include, for example, a tour of the New York Stock Exchange.
“If a promotion, experience or package is unique, it definitely works to generate bookings and helps put you first in a consumer’s mind when they are choosing between two or three hotels,” says a Hyatt Andaz spokeswoman.
[pictured: Gallery Walk, photo by Julienne Schaer; © NYC & Company,


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