Home News Bo Schou Lauridsen is new German Tourism leader

Bo Schou Lauridsen is new German Tourism leader

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Lauridsen to lead Germany’s Danish branch in Copenhagen
The German Tourist Board (GNTB) has appointed Bo Schou Lauridsen to lead its Danish branch in Copenhagen, effective from June 15. He takes over from Bernd Hässler, who is retiring after 25 years of employment at the board.
Danish-born Lauridsen has a bachelor’s degree from the Randers Tourism Academy, getting his first work experience in 1994 as a destination manager for Danish ski tour operators in the Austrian Alps and was later sales manager for conference and seminar stays at the Vingsted Hotel & Conference Centre.
In 1998, he began working for the Austrian National Tourist Office in Copenhagen, where over the subsequent 17 years he took on tasks including being director of tourism for Austria in Denmark and, for eight years, regional manager for markets in the Nordic countries, Finland and the Baltics.
With 3.1 million overnight stays, Denmark is one of the ten most important markets in German incoming tourism. With a market share of 27%, Germany is Denmark’s main foreign destination. Particularly sought after are holidays in the northern states of Schleswig-Holstein and Lower Saxony as well as city breaks to Berlin and Hamburg.
Besides leading German Tourism in Denmark Lauridsen also joins as head of regional management for Northern Europe, including the Nordic countries, Iceland, the Baltics, Poland and Russia.
TTG Nordic
[pictured: Bo Schou Lauridsen during Austrian Wine Route in Copenhagen; copyright: ANTO / Morten Rygaard]

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