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Best Western: “Hotel Group Of The Year 2011” in Poland

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The world’s largest hotel group drives Poland’s hotel industry | Important market for Austria

According to experts of Horwarth HTL consulting company, presently Best Western is the second international hotel chain in Poland in terms of the number of facilities and the fifth one in terms of the number of offered rooms. 2011 was the year of rapid development in Poland for Best Western. Moreover the chain received several prestigious awards. This Success also is important from the hindsight of Best Western Central Europe.
According to experts of Horwarth HTL consulting company, presently Best Western is the second international hotel chain in Poland in terms of the number of facilities and the fifth one in terms of the number of offered rooms. 2011 was the year of rapid development in Poland for Best Western. Moreover the chain received several prestigious awards.
Owing to opening to as many as 6 new hotels in 2011, Best Western received the Chain of the Year 2011 title from “Hotelarz”, a renowned magazine of hotel industry. Moreover Saija Kekkonen, the CEO of Best Western Hotels Finland, Baltic States and Poland, was awarded with the title of the person of the year in hotel industry. The ranking has been published by „Hotelarz” magazine for the third time. The ranking intends to present the major events and developments within hotel industry.
“A Year of most intensive work”
This was a year of intensive work for us, with as many as 6 new hotels joining the chain in Poland and adding as many as 649 rooms to our offering. Regardless of hotel location and size, customers can always expect the same standards, several facilities included in the room price and high service level in each and every of our hotels – says Gheorghe Cristescu, the Best Western Country Sales Director for Poland.
This year Best Western was joined by two facilities in Warsaw (BW Felix and BW Portos) and one in each of the following locations: Rzeszów (BW Ferdynand), Osjaków (BW Symfonia), Gorzów Wielkopolski (BW Gorzów Wlkp.) and Kraków (BW Kraków Old Town). The last of the them located in a historical building near the Old Town in Kraków received the title of the best hotel in Kraków (in 1 to 3 stars segment) in the Best Hotel Awards ranking, developed this year for the first time by Global Hotels & Travel company, the owner of rezerwuje.pl service. The Warsaw Best Western Portos hotel ranked 4th in the same category among hotels located in the capital city.
Best Western Central Europe: Huge success in important market Poland
“Concerning the exciting emerging markets of Central and Eastern Europe, Poland is among the major destinations for operating in Austria international but also for domestic companies. To maintain a strong presence is as important for the international hotel group, as it is convenient for our customers, who can rely on the high quality and performance of “their hotel group”. Similarly, Polands travelers are an attractive and important group among our
PRESS RELEASE BWCE | Best Western: “Hotel Group Of The Year 2011” in Poland
guests and contribute significantly to the growth of Best Western Central Europe. The importance of the major hotel brands will grow in all markets, the more we applaud to our Polish sister organization for this great success! ” says Ivona Meissner, COO Best Western Central Europe.
Most Dynamic Player In Poland’s Market
That´s how Horwath HTL consulting sees it, too: “Without any doubt Best Western chain is the most dynamically developing hotel chain in Poland in 2011. Increasing the number of facilities from 5 to 11 within one year is a truly impressive achievement and it perfectly fits our forecasts regarding the development of the hotel market in Poland predicting that more and more hotels will be operating under international hotel brands. Such form of operations improves the chances of a success of a hotel investment in the future”, assesses consulting partner Janusz Mitulski.
As early as in January the chain is going to open another hotel in Warsaw, and it is planning to expand its portfolio with eight more facilities by the end of 2012.

About Best Western / Best Western Central Europe (BWCE)
• Best Western is THE WORLD’S LARGEST HOTEL CHAIN® with over 4.000 hotels in more than 90 countries. Best Western Finnland, Polen and Baltic attends to 32 Hotels in FI, PL, LT und LV
• BWCE as regional organization attends to over 70 hotels in AT, CZ, SK, HU, SLO, HR, RS, ME und MK. http://www.ots.at/pressemappe/7846

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