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B-A Child Again With KidZania

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Children and parents arriving at KidZania London at Westfield (Shepherd’s Bush) could be forgiven for thinking they’ve taken a wrong turn on the way and ended up at Heathrow Airport, as British Airways is confirmed as the airline Industry Partner for KidZania London, the UK’s first educational entertainment experience – due to open in Westfield London in 2015.

KidZania London is a 75,00sq. ft child-sized city featuring 65 unique activities developed to introduce kids, aged four to fourteen, to different professions through real-life role-play adventures in a fun and safe environment.

The first educational entertainment experience of its kind, KidZania London visitors will be welcomed at a British Airways branded airport terminal, complete with check-in desks and hosts wearing uniforms inspired by the airline.

On passing through check-in, guests will be greeted with the sight of the body of a British Airways branded A319, which is over 18 metres long and weighs over 16 tonnes. It’s also home to the Aviation Academy – where ‘mini flyers’ are immersed in the world of travel, learn how to be a pilot with flying lessons and can even wear miniature uniforms.

Abigail Comber, British Airways’ head of marketing, said: “We’re so excited that KidZania is coming to London. It’s an experience we simply had to be part of. It brings children’s imagination and dreams to life in an entertaining and educational way. So many of our crew and pilots were inspired by flying from a young age – we hope to give that experience to the next generation, and what better way to do it!”

Joel Cadbury, Chairman of KidZania London, said: “We are delighted to welcome British Airways to KidZania London and could not have hoped for a more inspirational Airline Industry Partner.”

For more information, please visit: http://www.kidzania.com

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